Why The Eye of Horus

The Eye of Horus is a powerful ancient Egyptian symbol that has been associated with protection, wisdom, and intuition. It symbolizes the fusion of ancient wisdom and contemporary street culture, where the brand celebrates individuals with exceptional intellect and creativity. Representing the third eye of enlightenment, the Eye of Horus signifies the ability to perceive beyond the ordinary, encouraging wearers to embrace their unique perspectives and express their gifted minds through bold, trend-setting fashion.